Leo Burnett’s Short, Sweet Guide To Creative Satisfaction (And Making Money) [Video]

|||

|||

Whether you believe it or not, Google’s (in)famous motto, “Don’t be evil,” is one of the most unambiguous value statements by a major company. Leo Burnett, the legendary ad executive and founder of an eponymous agency, delivered a similarly no-nonsense (if less succinct) summary of his company’s values in 1967, in a speech called “When to take my name off the door.” Now a Brazilian design studio called Lobo has created an animated tribute to Burnett’s speech, which should serve as inspiration for anyone tempted by the siren song of giving less than 100% on every project:

|||

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: